One of the biggest newspapers in California recently underwent a complete makeover. Hair, nails, headlines and all.
The San Francisco Chronicle will no longer be printed on that bland, grayish paper - oh no. Now stories of war and celebrities will be read on high-gloss paper.
In the past six months, the Chronicle has been suffering. Losing $1 million a week, it needed to take some drastic measures.
Along with some new gloss, the price on the newspaper itself will rise, and some unlucky staff members at the Chronicle will lose their jobs.
With more and more people relying on the Internet for their daily feed, one could say it's the not best time for newspapers.
However, as shocking as this may sound, it just might work. People like glossy things! And shiny, glossy news is hard to resist ... for me anyway.
I think Stephen Colbert explains it best.
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